B2B 2021: Digital Marketing Strategies to Drive Results Your B2B marketing plan for 2021 is going to look a whole lot different from your plan for 2020. And, it certainly will not land your content on the first page. Having a more streamlined automation marketing process eliminates the headache of manual processes. This article was written for Business 2 Community by Yash Chawlani.Learn more about writing for B2C, Yash Chawlani is a Digital Marketing Specialist who has gained significant experience working as a freelancer for Industry regulars. So, how can you retain an existing customer base? And both bring in several benefits to your marketing shenanigans. Businesses who employ omnichannel marketing retain their customers up to 89% compared to their peers. While some of digital’s growing importance came about as a result of Covid 19 quarantining, much can also be attributed to the organic growth of mobile device usage. Stick to the basics of indicating promotional plans, inviting relevant speakers and the like. Thus, these are trends B2B eCommerce professionals should not miss. And, when you know 70% of the B2B buyers watch product videos as a part of the research, you cannot lose a lead just because you couldn’t conceptualize it for a mobile-based video-loving audience. Outbrain is a trademark of Outbrain Inc. provides end-users with faster software applications, high ROI of $6.50 returns per dollar spent. Consider all these trends as tools that together help prepare your marketing bomb. Now most users would debate that Zomato is a B2C brand and quite well known for its delivery service! That said, voice search is quite in demand by the modern audience, and as per research, over one billion searches globally are made by voice. B2B Marketing Trends 2021 According to the CMO survey, B2B is more optimistic about the economy in the wake of Covid-19 than B2C. Such speedy revolutions demand a keen eye, agile mind, and dynamic B2B marketing strategy in place. Check out these 5 B2B marketing trends you must know for 2021. In light of all the craziness, we thought we’d put Forecasts can help you to thrive — be it in life or business. 2021 Digital Marketing Trends: Analysis and Predictions The good news is that it’s not all doom and gloom. AI helps organizations unlock their data potential, scale-up content for a versatile outreach strategy, and present a better perspective about customers and how to service them. They’re just publishing content when they feel like it. Trend 2. For those who are still unaware of predictive analysis, it involves predicting future outcomes by considering historical data and analysis techniques. For B2B marketers, leveraging native advertising is a powerful move you can make, especially when a large proportion of sales are happening online. With no clear timeline as to when social interaction and hosting face-to-face events will be back to “normal”, hosting virtual events is the new marketing solution. Let’s make one thing clear; LinkedIn is the best platform for B2B social media marketing marketing and its associated aspects. But does that mean you need to focus on paid marketing and ignore organic searches altogether? Much like predicting and adapting to weather patterns, business forecasts identify the rising trends your field has to watch out for. Moreover, if the Knowledge Panel on the right sidebar of Google SERPs displays non-authentic information, or it shows a different location than the actual address; you will lose valuable leads since customers would feel that your business is not equipped to help them in their journey. And that is an absolute tool for B2B companies who want to show off their products in a visually impressive manner. True that networking differentiates B2B and B2C marketing strategies, content is one string that connects both of them. It’s just a matter of uploading your current videos to a native advertising platform like Outbrain, and focusing your targeting on the most relevant audiences for the video message. Of course, you need to need to be aware of the best B2B marketing trends if you want to score high in 2021. In a B2C environment, influencer marketing yields a high ROI of $6.50 returns per dollar spent. B2B Digital Marketing Trend 2019: Becoming More B2C Sure, there are differences when it comes to B2C and B2B digital marketing trends 2019. Of course, you need to need to be aware of the best B2B marketing trends if you want to score high in 2021. So, keep those videos coming! Online platforms like ConnexMe, Cadence, and Socio deliver virtual events with varying features based on your priority. As conventional outbound business marketing takes a backseat, rewarding B2B digital marketing trends have become a necessity more than a need. Google has simplified information availability for readers, even allowing users to ask questions using their voice. Now that you’re aware of the B2B digital marketing trends to watch in 2021, go put your knowledge into action. 5 billion by the year 2021 and 6.4 billion in the year 2022, 70% of the B2B buyers watch product videos, How to Leverage Marketing Automation to Generate More Leads, Image: 100 Powerful Marketing Words to Boost Your Brand (and 75 More to Avoid Like the Plague), Image: How User-Centered Design Will Shape Businesses in 2021, They published content based on keyword research, Mixed long-format and short-format content pieces, Sold that content to customers, executives, and partners, Build subscribers and followers for their business, Adopted paid promotion strategies to place their content at the top. * Your email address will not be published. Partnerships with influencers is a powerful strategy to leverage on. For others, like YouTube’s CGP Grey, everything will go back to pretty much normal in the Purchase mechanisms are becoming more technologically advanced and much more complex – point solutions are a thing of the past. Moreover, this number is only expected to reach 5 billion by the year 2021 and 6.4 billion in the year 2022. Consumers trust an individual’s opinions who have already worked to build their brand. 2. 5 B2B Content Marketing Trends to Take in 2021 By Anu Ramani, August 12, 2020 It’s fair to say that content marketing isn’t going anywhere soon. Also, you need to be aware of the latest updates to keep your content framework in check. With omnichannel marketing, this addresses the need to consistently transition from one channel to another. As we wait to change our calendars and hop into a new year, clinging to the old B2B marketing trends or practicing them would be a floundering and futile thought. Essentially, omnichannel marketing is being able to reach customers from different platforms, all while maintaining an integrated experience. Technology leaps forward every year. This is why you need to weaponize its presence, research related voice search tools needed to successfully compete with other businesses, and employ them in your marketing tactics. And, how should your business nullify the sweeping facets of the pandemic? Forecasts can help you to thrive — be it in life or business. Here’s how we predict that extra budget will be allocated: And, keeping them satisfied should always be the first thing on your mind. The access to advanced technology means there’s no reason promotional launches of new products, celebrating partnerships, or brand exhibits have to be canceled altogether. In this article, we will discuss the current B2B trends that can affect your company in the coming years. Let’s break these trends down, and learn more about how you can fully leverage them to boost your online presence and gain advantage in the digital world, in 2021. That said, artificial intelligence has cut a few inroads into the B2B marketing alley, automating strategies with engaging tools like chatbots. That’s because native ads are a seamless part of the online user experience, providing brand exposure and information without disrupting and annoying the user. But with change comes opportunity—and new ways to work, engage with customers, and drive results. And let’s be realistic, acquiring a new customer is always 5-25 times more expensive than retaining an existing one. Native video has been shown to achieve impressive view rates and completion rates., better than those of social media and YouTube, which means that native video is definitely a tactic to try for B2B in 2021. B2B Buying Trends for 2021: Latest Research October 13, 2020 by Tom Pick 2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. And let’s not forget, Alexa and Google Home have already elevated the graph for voice-activated search. While some might argue that Netflix is a B2C player, remember that B2B clients are also consumers, and their buying behavior is similar to the consumer attitude. Well, all of this is true! B2B brands need to target online business directories like Yelp, BBB, BizJournals. The challenge of keeping your audience engaged during the event needs to be addressed. Moreover, since voice search, search intent, and semantic search is also gaining momentum speedily, marketers need to keep the long-tail keywords in check as well. Following such methodologies makes sure that you are attending to business leads across all channels, including digital, social, and other internet-based platforms. And, this is one tool that B2B marketers should not miss. Video marketing is important, as important as your first cup of coffee in the morning, especially for B2B marketing gigs. So, which channels are perfect for B2B marketing? These AI-bots have hit the reset button for customer service and online experiences. The communication channel, the thoughts put into marketing a product, a buyer’s persona about a service, its impact on the end-users, and how well it is projected in the market to all changed, allowing businesses to take control of the front-gear. The more clients you have on-board, the better is your ROI, and the earlier you can outpace the competition. Since fresh content demands research, writing, editing, proofreading, and then the tedious wait for Google to index your article and rank your page, it’ll be long gone before you bear fruits for what you’ve planted. Navigating through a fog of uncertainty can be difficult but with the right marketing trends, your business can sail smoothly. Native video advertising harnesses the inherent popularity of video in native ad placements on high-quality publisher sites, where they are much more likely to engage and delight the audience. Stay ahead of your game with the latest digital marketing trends, tips, hacks and more! Although organic search defines reputation, trust, and commitment customers have for your brand, paid search ads are a quick and measurable tool to leap miles better than organic listings in Google SERPs and outpace competitors. Google My Business is a necessary aspect of any business, especially those who attend consumers directly. Well, that is the power of predictive analysis. It requires SEO marketers to practice both content strategy and on-page and off-page SEO strategies. The idea is to combine paid and organic strategies and elevate brand awareness levels, improve SERP visibility, and garner high traffic. Predictive analysis helps businesses attract, retain, and nurture new and existing customers. So, how can you script efficient emails that contain humor, wittiness and grabs your customer’s sight? We don’t know when the pandemic will end, and certainly people will be wary to go back to their regular routines so soon. For some, it’s a game changer. Content marketing is one of the fastest-growing for B2B, and it is an industry that will keep on growing and benefiting business in the upcoming 2021 Content marketing is known to be one of the most essential parts of B2B marketing techniques, and it will keep on glooming even in 2021. And when we look back to the B2B marketing automation trends we outlined last year, it’s impressive how far we’ve come in just one year. Local search optimization employs Google Maps and organic factors to impact Google SERPs for a localized audience. It is only predicted to get higher this coming year. All digital marketing trends are incomplete without video and augmented reality mentions. In conclusion, a steady and loyal customer base is a valuable asset for any business. And, Netflix made streaming all-night with likable content an amazing pass-time for people. An ideal way to support the B2B buyer’s journey before making a commitment is harnessing an AR and VR tour. After all, hosting a successful virtual event can effectively relay the same information as events would have pre-pandemic. And remember, a trend that does not kill your B2B marketing strategy only makes it stronger! Estimates for the next twelve months suggest that B2B product and B2B service companies expect marketing spend to increase. After all, over 93% of users commence their internet journey with a search engine query. A quarter of marketers are working with 15% or high increase next year. Video marketing brings in a visual aspect into B2B marketing realms, reeling in a buyer’s journey. TheeDigital > Blog > Top Digital Marketing Trends for 2021 Top Digital Marketing Trends for 2021 As we enter a new decade and tech continues to change at a rapid pace, here are the latest digital marketing trends and predictions we're excited to see in the upcoming year. Met: sales technology, hybride events, persoonlijke video en personalisatie. As a result, your brand’s software capabilities are delivered at better speeds—thereby giving a better user experience for your customers overall. By giving customers a consistent and unified experience—whether it’s through brand personality, customer service, or providing information—potential leads are more likely to convert to sales. And that makes it an effective goldmine for your business. Discover five marketing trends you can't miss for 2021 here on Randall-Reilly. Paid searches are all about putting you right on the spot, getting all the attention you deserve, and spruce up leads generated. Technology does make the world feel like a global village. Often, the experience of speed and lack of information they are looking for can be the reason why people aren’t engaging. So, all you have to do is re-optimize existing pages, blogs, and content. In 2020, 93% of digital marketers practice influencer marketing and for the upcoming year, influencer marketing is only here to stay. Putting 2021 B2B Influencer Marketing Trends to the Test 2021 will see B2B marketers taking influencer marketing into not only a new year but a new more mainstream era of wider adoption among major brands, and the insightful predictions we’ve examined here are sure to play out in altogether new and sometimes unpredictable ways. Below, we explore what experts say will be the biggest B2B commerce trends in 2021. Straight to your inbox, twice a month. Read seven B2B digital marketing trends to generate more leads for your business and boost revenue potential in 2021. Picking one channel is always a baffling question for marketers. Each year-end they release an investigation revealing the emerging trends … Moreover, marketers can use predictive analysis to optimize their marketing campaigns, generate more leads, drive more conversions, and present cross-selling opportunities. Hence, LinkedIn owns the crown for B2B marketing, a trend that needs constant devotion and attention. Podcast listeners have increased by 51% since 2019. Whether it’s through embedding your brand’s content through casual mention, having guest collaboration, or distributing episodes through multiple platforms, listeners effortlessly learn more about your products and services. As an industry, it is fast-moving towards a worth of more than $400 billion, which just goes to show the kind of confidence and investment brands and businesses have put into it. Now, don’t confuse omnichannel marketing with multi-channel marketing since the former connects customers across all channels, whereas the latter makes all channels available to a consumer but not necessarily in an integrated manner. The tool integrates operation efficiency and provides end-users with faster software applications. Such timeless B2B marketing trends require a set of activities that maintains and facilitates customer relationships, thus ensuring continued sales, lower cost per sale, and keeping a steady ROI funnel. That’s what makes it so challenging, and so interesting. De inzichten in dit trend-artikel zijn de vrucht van 10 interviews met mensen in het marketing- en communicatievak uit Nederland, België en … That's great news considering the wealth of free and paid digital media options available for B2B marketing. Content marketing is still a critical part of any organization’s marketing strategy, and this isn’t about to change in 2021. That said, 2021 ordains digitally-powered trends that possess the nerve as their previous B2B selling tactics like telling an engaging story, positioning the product correctly to the audience, differentiating it from competitors, focussing on customer retention strategies, and maintaining sync with social media marketing. Through showcasing the use of a product, providing opportunities for B2B or B2C to experience your products is one step above regular promotion tactics. Our comments are moderated. Thanks to geo-targeting marketing and sales strategies, consumers can now find information about local businesses, the products they sell, their physical address, contact info, and reviews. Top 12 Big Trends in Digital Marketing in 2021 In 2020, the standard “ad-click-site-buy” scheme of online shopping works no more. Plan the way you would a face-to-face event when coming up with a topic, theme, program, and giveaway. Buyer experience has undergone a remarkable transformation in the past few years. Search engine optimization (SEO) and email are “legacy” marketing tactics – but in 2021, they’re more important than ever for B2B tech marketing. Termed to be the 4th generation of the industrial revolution, AI empowers data-driven analysis, processes, and operations. Moreover, repurposing marketing content from existing material can even be an added benefit for starting a podcast. B2B Global Digital Marketing in 2021 and Beyond B2B marketing is constantly evolving. Augmented reality (AR) and virtual reality (VR) are making a mark with digital advertising and marketing at a rapid pace. Well, we all love conversing with voice-bots. Moreover, taking its tricky codes and updates into notice is one way your business won’t be appalled with your search rankings and website’s performance. So, businesses need to upgrade to such digital-first environments and offer modern and exemplary customer experiences. Embracing digital transformation in 2021 will transform the business landscape in the post-pandemic era helping B2B marketers. Now, have you ever wondered how once you mingle with a rom-com movie or series and then your entire feed is decorated with similar themes! © Business 2 Community. That’s the exact concept of retention marketing. 4 belangrijke trends in B2B-marketing en sales voor 2021. Well, for organizations, 2021 has a lot of unknown variables in its B2B marketing trend equation. Leveraging on this marketing trend are ideal for making an impression across your target audience. B2B marketers have to be constantly learning – learning new technologies, learning When readers glance at an email that includes their name, talks about their hobbies or likes, there are 26% chances of it being opened. All buyers, even B2B ones, demand speed, convenience, proper positioning of the product, its efficiency, and employing up-to-date technology. One golden rule of B2B marketing is; listen to your new customers but worship your loyal consumers. Social media marketing is also experiencing explosive growth, while content marketing, SEO, in particular, and viral marketing are key trends that will become more prominent in 2021. And, they achieved all this stardom at a meager $300-$3000 amount of their marketing budget. Unlike 2020, which offered global consortiums ideal conditions for physical and face-to-face networking, live sales pitches, and handshakes that sealed the deal; the infectious rife demanded a quantum leap to digital content marketing strategies, search engine optimization, and technology-driven strategies. The unchanging interaction through the brand’s website, social media platforms, or email amplifies B2B and B2C experience. Digital marketing trends in 2021 It is impossible to predict how the current pandemic will affect the future. All fields are required. 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