Media Convergence has brought about a shift in the control that the content creator had over it’s property. Network professionals are also focusing on the security of these systems as the converge. Such a cultural sea change causes a significant generation gap between those who grew up with new media and those who didn’t. COMMUNICATIONS. Convergence is “multiple-platform publishing or integrated journalism ... And then he proceeds to give examples: YouTube is social media while LinkedIn is social networking. It takes completely separate ideas and smashes them together, so that we’re left with one big idea. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. A news story that originally appeared in a newspaper and now is published on a website or pushed on a mobile phone is another example of convergence. Newspapers and magazines’ print versions have seen major declines in readership and circulation since the mass adoption of the Internet (and the expectation of many web readers that content be free). Instead of being slick and digitized, cassette tapes and Polaroid photos are physical objects that are made more accessible and more human, according to enthusiasts, because of their flaws. See our Privacy Policy and User Agreement for details. With the advent of blogs, mobiles and emails the consumers are exposed to large amount of unbranded content. Read Text. What happens to the “old” technology? In the OOH media, the location plays a critical role in defining the target audience, viewership and hence pricing. Make a list of points, examples, and facts that back up the theory that you think best explains the effects of convergence. Media Convergence 1. The Internet and social media platforms allow journalists to release news in real time – a feat that a hard copy of a newspaper is unable to offer – as well as issue the same non-time sensitive material that they may release in the actual paper. Odds are, it’s been a while. For example, a fan produced music video may become more popular than the official … Jenkins breaks convergence down into five categories: Cultural convergence has several different aspects. Whatever the ultimate cognitive, social, or technological results, though, convergence is changing the way we relate to media today. The … Cultural convergence, when stories flow across several kinds of media platforms, and when readers or viewers can comment on, alter, or otherwise talk back to culture. Also, the digital distribution of music is an example of media convergence by the adoption of a modular network, as traditional media content is delivered to end-users through a value chain composed of interdependent activities: for example, musician, label, digital music provider, internet provider (see Rogers & Sparviero, 2011). Customer Code: Creating a Company Customers Love, Be A Great Product Leader (Amplify, Oct 2019), Trillion Dollar Coach Book (Bill Campbell), No public clipboards found for this slide. Meaning of convergence Convergence comes from the prefix con-, meaning together, and the verb verge, which … The five major elements of media convergence—the technological, the industrial, the social, the textual, and the political—are discussed below. Organic convergence is multimedia multitasking, or the “natural” outcome of a diverse media world. Global convergence, when geographically distant cultures are able to influence one another. This concept can be explained more clearly using the example of television industry and its development over the years. Another example to prove the importance of media convergence is an integration of the BBC and new media. “I think there’s a group of people—fans and artists alike—out there to whom music is more than just a file on your computer, more than just a folder of mp3s,” says Brad Rose, founder of a Tulsa-based cassette label. Tamar Lewin, “If Your Kids Are Awake, They’re Probably Online,”, http://www.nytimes.com/2010/06/20/opinion/20sun4.html?_r=1, http://www.nytimes.com/2010/01/20/education/20wired.html. computer industries‟. Today’s teenagers aren’t passively sitting in front of screens, quietly absorbing information. Media convergence is an example of Select one: A print media b. ancient media c. broadcast media Od new media 1 . Central to any discussion on media convergence is the term digital media itself, because it provides the context and example through which media convergence occurs. The most extreme example of technological convergence would be the as-yet hypothetical “black box,” one machine that controlled every media function. The underground music tastemaker Thurston Moore of Sonic Youth recently claimed that he only listens to music on cassette. Media theorist Henry Jenkins identifies the five kinds of convergence as the following: Which argument do you find more compelling, Johnson’s or Carr’s? I don’t know how the modern world would be without the media coverage which, I suppose, a primitive darkness of information would be covering the world. Clipping is a handy way to collect important slides you want to go back to later. A 2010 book by Nicholas Carr, The Shallows: What the Internet Is Doing to Our Brains is more pessimistic. CONVERGENCE. Media Convergence unites these 3Cs of Computing, Communications and Content and is an immediate result of digitization and promotion of the Internet. He argues that convergence isn’t an end result but instead a process that changes how media is both consumed and produced. However, this multitasking is still quite new and we do not know how media convergence and immersion are shaping culture, people, and individual brains. BBC is a very famous British public service broadcaster and it is also the largest broadcaster in the world (Collins and Purnell, 1996). Easy. The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is a product of three elements. For example, films may adopt choose-your-own adventure features such that they begin to resemble games. For example, movies may begin to resemble video games. The technologies level the creative content is converted into digital forms that can wirelessly be routed to smart phones, PDA’s, and DVR’s. It is a long term economic, technology and social trend that has several components: Enthusiasts vs Professionals A blurring of the line between professionally produced media and media produced by enthusiasts. E.g., video gaming , Media Convergence Question on Quora – What is It? The character Harry Potter exists in books, films, toys, amusement park rides, and candy bars. And third, government deregulation. Take cassette tapes and Polaroid film, for example. The difference is that it’s now possible to do all those things and do all those things through one device—be it a personal computer or a smartphone—and through the medium of the Internet. The poster child for this is the smart phone. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones. These statistics highlight some of the aspects of the new digital model of media consumption: participation and multitasking. Such actions are enabled by media convergence, the process by which previously distinct technologies come to share tasks and resources. You can’t control their narratives in any fashion—you simply sit back and have the story dictated to you.…This risks instilling a general passivity in our children, making them feel as though they’re powerless to change their circumstances. -Media convergence refers to the way that a whole range of different kinds of info can be combined and delivered in one format - e.g. mobile phone -Henry Jenkins What are examples of media convergence? Each cultural era is marked by changes in technology. Stage a mock debate with a member of the class who holds a view different from your own. Types of convergence Economic convergence, when a single company has interests across many kinds of media. Take, for example, the smartphone from the lesson’s opening. Media convergence 1. But modern American culture is plugged in as never before, and many students today have never known a world where the Internet didn’t exist. Ten years ago, the BBC began to explore the digital living space of the media convergence and their own development problems (Raboy, 2008). Video games may become integrated into real life. Media convergence is the joining, or ”converging,” of distinct technologies into one. When radio was invented, people predicted the end of newspapers. Top Tag’s. Media convergence has been happening at such a dizzying pace in the early part of the 21 st century, it’s easy to forget that the media landscape was changing and adapting throughout the 20 th century too. Media convergence has two roles, the first is the technological merging of different media channels – for example, magazines, radio programs, TV shows, and movies, now are available on the Internet through laptops, iPads, and smartphones.As technology advances, convergence of media change to keep up. Fewer large companies own more media properties. Polaroid Corporation, creators of the once-popular instant film cameras, was driven out of business by digital photography in 2008, only to be revived two years later—with pop star Lady Gaga as the brand’s creative director. Media is a complex … When was the last time you used a rotary phone? There is also a potential for convergence between films, television and video games. The fact that the term is used to describe this adaptation, merging together and transitioning process, is an indication that the ongoing confrontation of old and new technologies is complex and multilayered” (Dwyer 2010). Sugarscape, The Daily Mail and Digital Spy Forum have their own page’s dedicated to everything X-Factor. to. This movie demonstrates many examples of technological, economic, and cultural convergence. Or a library’s card catalog? Also known as the three C’s. Several iPhone apps promise to apply effects to photos to make them look more like Polaroids. tools for producing and distributing news‟ Summary … Download full paper File format: .doc, available for editing. Take, for example, the smartphone from the lesson’s opening.

Finance: Banks have converged and had to adapt to the digital era. Another aspect of cultural convergence is participatory cultureA culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture.—that is, the way media consumers are able to annotate, comment on, remix, and otherwise talk back to culture in unprecedented ways. Types of Media Convergence In addition to functioning as a cellular telephone, Apple's touch-screen iPhone, released in 2007, has a built-in Web browser for viewing Internet content over wireless telephone networks and WiFi connections. Jenkins’ concept of “organic convergence”—particularly, multitasking—is perhaps most evident in your own lives. HIDE THIS PAPER GRAB THE BEST PAPER 92.1% of users find it useful. Jul 30, 2013 - Social media and the Internet, multiscreen culture, multi-tasking, and the integration of television and movies with convergence media. Entertainment Convergence Examples: Fun on the Run. When you need brief, factual information, when was the last time you reached for a handy volume of Encyclopedia Britannica? Media Convergence and the Marketplace Introduction Convergence essentially means that different types of media are converging with one another – which means that they are StudentShare Our website is a unique platform where students can share their papers in a matter of giving an example … Instead, they are sending text messages to friends, linking news articles on Facebook, commenting on YouTube videos, writing reviews of television episodes to post online, and generally engaging with the culture they consume. „coming together of different equipment and Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. media convergence Essay Examples. "Greg learned that the Stonehenge is an example of megalithic art." In an age of high resolution, portable printers, and camera phones, the Polaroid’s appeal has something to do with ideas of nostalgia and authenticity. Media Convergence has brought about a shift in the control that the content creator had over it’s property. the fact that newspapers, television, radio, and the internet are becoming less separate as technology develops: Media convergence means that we can now watch a newspaper's … He mourns the change in his own reading habits. Technology. This may sound like a fringe concern, something to be hemmed and hawed over by communications scholars at … Media convergence is the tendency for different types of media to become more similar with time.
In the past, we use the phone to call each other, it will not received immediately, television could just watch several black and white film, radio and other entertainment medium had to be played on a specific device. It is the convergence of many media technologies allowing one media … Maybe never. „coming together of different equipment and tools for producing and distributing news‟ (Grant and Wilkinson, 2009) The combination of new media and old media within a single piece of media work – the coming together of different media products/technology. The combination of new media and old media This has led to an increase in the competition for consumer’s time and attention that the content creators face. Smart phones are used to talk, text, email, social network, school, business, web browsing, and take picture and video. In other words, multitasking makes us do a greater number of things poorly. Today’s media consumers still read newspapers, listen to radio, watch television, and get immersed in movies. One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. Most of the brand clients we’ve been working with, have a clear strategy around offline channels especially Out-of-Home media. Disney is made up of five different divisions, including: Divisions Walt Disney… (Grant and Wilkinson, 2009) One example of media convergence as we know it today is illustrated through merging of newspaper copy to news apps and websites. When television was invented, people predicted the end of radio and film. Media & Media. The books series the movies are derived from were print turned to a live action film. A cell phone that also takes pictures and video is an example of the convergence of digital photography, digital video, and cellular telephone technologies. If you continue browsing the site, you agree to the use of cookies on this website. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. A culture in which media consumers are able to annotate, comment on, remix, and otherwise respond to culture. Second, corporate concentration. Convergence isn’t just limited to technology. Nigeria’s Nollywood produces more films annually than any other country besides India. Name the five types of convergence identified by Henry Jenkins. Critical viewpoints, for example, stress that media convergence has been used as a buzzword for outlining the impact of digitization while oversimplifying the complexity of media and technological change and neglecting the possibilities of modifying or turning around paths that have once been taken (Fagerjord & Storsul, 2007; Storsul & Stuedahl, 2007; Silverstone, 1995; see also Balbi, Chap. First, digitization. The distinctive Polaroid look—caused by uneven color saturation, under- or over-development, or just daily atmospheric effects on the developing photograph—is emphatically analog. Sample Research Paper on Media Convergence. Search Pages. As a New York Times editorial sniffed, “Few objects on the planet are farther removed from nature—less, say, like a rock or an insect—than a glass and stainless steel smartphone.”Editorial, “The Half-Life of Phones,” The New York Times, Week in Review section, June 18, 2010, http://www.nytimes.com/2010/06/20/opinion/20sun4.html?_r=1 (accessed July 15, 2010). This is a process where many different forms of media become one.
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