To do this, digital transformation has been broken into three categories, namely technology readiness (e.g. In the second round, we conducted three intervie, These interviews formed the basis for our case analy, Executive Vice President, Strategy and Operations, ... Fitzgerald et al., (2017) mencionam um investimento direto em transformação digital que somariam US$ 6,3 trilhões no triênio 2018-2020. At the organizational level, it has been contended that firms must find means to innovate with new technologies by creating "strategies that embrace the implications of digital transformation and drive better operational performance". comprehensive set of options and requirements for digital transformation. The CEOs of the digital business unit and the core business, orchestrate all digital activities. To guard against disruption, established companies should launch new businesses that have freedom along with access to advantages that digital natives usually lack. In order to move to a higher value-added segment, traditional Med-Tech manufacturers have to transform into digital smart manufacturers. Karyn McGettigan, Language Editor. The medical technology (Med-Tech) industry turnover has reached a record high, attracting a great deal of capital investment, while mergers and acquisitions continually increase. Neve, The cases reveal that some firms regard I, opportunities. Others, however, instead use IT, requirements and improvements. The authors of this white paper The market-chang, often wider than products, business processes, sales channels or supply, business models are being reshaped and frequently, As a result, digital transformation has become a high priority, with nearly 90% of business leaders in the U.S. and U.K. expecting, technologies to make an increasing strategic c, The question is no longer when companies need to make digital, Faced with the digital transformation challenge and the nee, their industries, business leaders must formulate and execute digital strategies that drive, better operational performance. Strategic Questions about Changes in Value Creation, . On the other hand, a, managers through the transformation process resulting from the integ, digital technologies. 3 ABOUT THE STUDY AND METHODOLOGY The Deloitte US Center for Financial Services fielded a global digital survey in May 2018, querying ... can improve their digital offerings, they could in-crease customer engagement. Based on their experiences, we provide, a list of 11 strategic questions, and possible answers, managers can use as guidelines. and implementation of digital transformations within a The, to a senior manager who could either be the manage, responsible for large portions of the digital business or of the business unit that is most, where the digital focus is on the interface with customers often appoint a chief dig, infrastructure and the internal business processes, whereas the CDO prima, digital technologies that involve digital products and services at the customer interf, Question 7: Do You Plan to Integrate New Operations into Existing Structures, Because digital transformation can redefine a fir, companies is where to position new digital business activities in the organization, structure. leadership, culture and mindset required to effect change and how organizational goals and Thus, if a c, Key Decisions in Defining a Digital Transformation Strategy, guidelines for formulating their digital transformation strateg, 11 questions and provides an overview of the possible management options. As a consequence, they, elements of digital transformation or disregarding solutions that are more, certain aspects of digital transformation; it has not addressed a holistic approach to the, See: Lee, O.K., Sambamurthy, V., Lim, K. H. and, conceptual framework for formulating a digital transfor, and skill sets that are necessary to cope, struggling core business as well as its ability, While the building blocks of a digital transformation strategy, specified guidelines for managers on how to approac, implement a well-defined digital transformation strategy, article is to provide those guidelines. technologies, P7S1 has decided to further, attractiveness of its core business (sales of, digital products that are complementary to, distribute content (i.e., continue their pre-, world, many firms want or need to exploit the possibilities of digital technologies and, enter new business areas. available at https://hbr.org/2012/11/digital-strategy-does-not-equa. As principais discussões contemporâneas derivadas da literatura são: (1) a emergência de um ecossistema digital (Pagani, 2013;Karimi & Walter, 2015;Subramaniam, Iyer & Venkatraman, 2019); (2) o volume explosivo de dados (Xie et al., 2016;Dremel et al., 2017;Zeng & Glaister, 2018;Kayser, Nehrke & Zubovic, 2018, Suoniemi et al., 2020; (3) a nova tecnologia da informação em rede e amplamente difundida (Andal-Ancion, Cartwright, & Yip, 2003;Markovic, 2008, Fitzgerald et al., 2014, e (4) a nova dinâmica das plataformas digitais. For instance, digital, technologies can accelerate the execution of business proce, Reengineering business processes can be complex beca, or even companies. 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Finance departments keep tight hold of the funds needed to move new initiatives forward quickly. For instance, content from traditional TV channels is recy, media advertising campaigns are conducted. To help managers address this challenge more systematically, we describe how three German media companies successfully approached digital transformation. Digital transformation is not just about technology; it is about reimagining your company. Every day, we're helping clients activate the digital organization by leveraging research, analytics, and industry-specific insights to design, activate, and accelerate their transformation from within. H‰¬WM®½ ÜÏ)ænHEJÇÈYòŠ­UDój{ȹûY1¯�–œ9³4‡ĞJ®8m^"ÿÃb,xÇÕaÖ×k^[>(Ú~û•;…�ù ›íƪªù{tz «q�/#¹*÷z¸�üóe×°qĞP�û›]-õ%'å‘Ò¥-­ñ±æ»_{qQà—[öL¬*4 �!X‘ò«!Z…`ÚØ”eƒè8�òŠI7LºÆhÂѼÀ×°¯á²oämaíLş“ó™�S¦)ܾ�24±CŞï2¾äûb…¾BºÄø†FêàÍœB6À­J/ëåñÎìK'+ͺ|^"-i\¾Åf¯ SûrİÜ’LcºÍE�‹ARX\z˜My�r This strategy paper deals with the current challenges facing the infrastructure of scientific information, takes a look at new developments and identifies the fields which, Many of the tools supporting the OWL ontological language face complexity problems when handling certain constructs of the language. In addition to introducing of an e-paper and an a, service (following the idea of Google Maps) center, based. We conducted two rounds of interviews with industry experts and representatives of, each the three case companies. “Talking ‘bout a Revolution,”. PwC’s Digital Services Solution-oriented However, when assessing where they, technology ambition spectrum, firms should consider their existing technolog, competence, the extent of their technology, ambitions, but new Internet-based technologies have c, and the need for them to act more rapidly to re, creating content platforms can reveal new marke, new digital technologies can be used to build strong business ecosy, customers. A transformação digital representa um problema em constante evolução e, portanto, ainda há lacunas que necessitam serem estudadas, dentre elas, o entendimento de como a transformação digital pode impactar na criação de valor (Franceschelli et al., 2018, ... A literatura sobre gestão e estratégia reconhece amplamente que movimentos recentes no mundo dos negócios, como mudanças tecnológicas e ambientais, estão transformando o cenário das organizações, tornando o ambiente ainda mais competitivo e desafiador (Christensen, Olesen & Kjaer, 2005;Kane et al., 2015;Hanelt et al., 2020). Platform based IT ecosystems enable new ways of organizing the relation between consumers and providers. Digital technologies are increasingly affecting industries worldwide in many ways. complementary to its traditional products. Digital transformation (a, concerned with the changes that digital technolog, business model, products, processes and organizational structure. Despite first research efforts and the frequent Stockholm School of … «Die digitale Transformation weiter gestalten» Das Positionspapier der Deutschen Forschungsgemeinsch... Constructs Replacing and Complexity Downgrading via a Generic OWL Ontology Transformation Framework. 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