As business leaders navigate a rapidly changing and increasingly digitized environment, keeping the human front and center is a challenge. Digital Marketing World has predicted that by 2021, 13 percent of all internet traffic will consist of live video. It’s both a framework and a mindset. Please see, This site uses cookies to provide you with a more responsive and personalised service. For businesses, this means striving to address unmet human needs for connection by aligning customers, the workforce, and partners to a common purpose. In fact, there are several marketing trends that have been big in the past and are expected to continue into 2020. The years of 2019 and 2020 will see some pretty amazing technological innovations and advancements, you can take our word for it. Having a good video marketing strategy for 2020 is going to be extremely essential as that is what people look forward to.Video will also improve SEO as Google gives more weightage to what people want in their search results. Ivy At the same time, they should proactively detect threats in the domains of cybersecurity, data protection, regulatory compliance and reputation. DTTL does not provide services to clients. This can result in quick answers to narrowly defined problems versus more sustainable solutions. Directory (81) Info Get Listed Influencer Marketing Trends Influencer Marketing Statistics Leaderboard. But, in the digital age, consumers are so connected that authenticity is essential to successful marketing. We con­ducted over 80 in­ter­views with sub­ject mat­ter ex­perts to iden­tify seven dis­tinct global mar­ket­ing trends for 2020 in­clud­ing: Agility, Par­tic­i­pa­tion, Tal­ent, Pur­pose, Hu­man ex­pe­ri­ence, Trust and Fu­sion. Most strategies target 2020 and our marketing experts in SMM, video, and targeting did their best to prepare this article of the hottest and most exciting trends (and tips) for you to learn and expect. We know that what worked in 2018 or 2019 may not work the same way in 2021, and to get the best possible results for our clients, we have to stay on top of these trends. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred. As market dynamics and customer demand trends evolve with digital proliferation, brands must prioritise authenticity, transparency and storytelling to.. Marketers are redirecting valuable assets by pivoting outside conventional constructs and expanding to serve more customers across ecosystems. Agility The use of agile, cross-functional teams can empower rapid content production to help react, predict and direct conversations, ultimately driving engagement. Why does it matter to C-suite leaders?Every organization and individual is operating in an era of unprecedented technological innovation. Singularity University Global Summit Purpose Purpose-driven companies witness higher market share gains and grow three times faster on average than their competitors, all while achieving higher workforce and customer satisfaction. Greater engagement in the workforce inspires and creates deeper connections to the meaning of their work, ultimately benefiting the customer and workforce alike. Global Key Trends 2020. Nor a Jew, Musli... “Driving band loyalty with emotion” study, If You’re Not Digitally Transforming, You’re Dying. Read More → Digital 2020: October Global Statshot. Through interviews with more than 80 subject matter experts across the globe, Deloitte identified seven key trends that likely every business will need to focus on over the next 18 to 24 months to continue evolving socially and human-conscious enterprises. It seems that marketing technology reinvents itself almost every day, and this makes it increasingly difficult for brands to keep track of the latest tools. All the data, insights and analysis you need to understand the global state of digital in October 2020. Deloitte US CMO Suzanne Kounkel tells Tanya why putting the customer at the center and pivoting to meet their needs in the moment can drive companies forward. By supporting the trust agenda with respect to customer data and ethical use of artificial intelligence, brands can create a more coherent, relevant and less invasive customer experience. They have access to all of the information they could ever want to know about your product or service. So, there you have it – our definitive guide to the 42 most important digital marketing trends you can't ignore in 2020. Video is by far the most viewed content as well as most shared on social media. 2020 Global Marketing Trends Bringing authenticity to our digital age. Identifying how, and in which areas, to integrate customer participation into the consumer journey and the product lifecycle can be overwhelming. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited ("DTTL"), its global network of member firms and their related entities. What’s more, according to recent data from the June 2019 Harvard Business Review article, “181 Tops CEOs Have Realized Companies Need a Purpose Beyond Profit,” companies with high levels of purpose outperform the market by 5–7% per year, on par with companies with best-in-class governance and innovative capabilities. Concordia In our digital-first world, it's becoming increasingly difficult to stand out among competitors. Deloitte recently published their inaugural 2020 Global Marketing Trends Report that identifies 7 key trends to help C-suite leaders place humans at the center of their work, and how to become a more authentic leader. Impact Assets Content Marketing. When digital connections —personal and professional — lack a human touch, people can feel isolated, underrepresented and unfulfilled. Digital Trends With the Power to Shape 2020. Purpose is everythingA clear purpose can be critical for organizations — it articulates why an organization exists, what problems it is trying to solve, and who it wants to be to each human it impacts. What is Digital Age? Find new ideas and classic advice for global leaders from the world's best business and management experts. Marci Trares, Director, Marketing Services, Dominion Dealer Solutions. By developing a true human experience for customers, brands can address the unmet need for connection by aligning customers, the workforce and partners to a common purpose. 2020 Global Marketing Trends: Bringing authenticity to our digital age O UR FIRST GLOBAL Marketing Trends report is, in many ways, a response to this Fourth Industrial Revolution. Increased customer interaction can build competitive advantage, strengthen loyalty, and generate brand value across the entire product and customer lifecycles. Dissolving industry boundaries make way for open ecosystems, leaving companies to consider how to move beyond traditional constraints and redefine their businesses. 53% of people said they would never use a company’s products if their data is sold for profit. Opportunity Collaboration Align company values with stakeholder values to build more connected and inclusive human experiences. Hear what industry-leading expert Neil Patel, founder of Neil Patel Digital says at the 2019 Utah Digital Marketing Collective and get… In 2020, we can see the huge impact that digital marketing has had over the last decade, and more. Constant technological change and increasing reliance on digital can leave people wanting for human connection. Businesses are using purpose to create deeper connections with consumers, doing more for the communities in which they work, attract and retain talent, and achieve greater results and impact in the process. The rapid pace of digital change is adding to a buildup of these unintended consequences, which Deloitte calls “experience debt.” This debt has far-reaching implications for humans who navigate these digital solutions. These words serve as exceptions. Are you making the most of the latest video marketing trends and opportunities to increase customer conversions? See Legal for more information. They see in it a point of a new reference and big changes. Marshall McLuhan had a point when he said that: “We look at the present through a rearview mirror. Trust In the era of connected technology and big data analytics, organizations can systematically build brand and customer trust by being transparent, guarding against external cyber threats, and avoiding unethical or invasive data misuse. A relationship with purpose can result in increased loyalty from customers, workforce, and partners when authentic purpose connects with stakeholder values. Harvest Summit Meet in the moment with “if/then” campaigns, agile decision-making, and real time action. We conducted over 80 interviews with subject matter experts to identify seven distinct global marketing trends for 2020 including: Agility, Participation, Talent, Purpose, Human experience, Trust and Fusion. Customers, regulators, and the media expect brands to be open, honest, and consistent across all aspects of their business — from products and promotions to workforce culture and partner relationships. Digital Marketing Brands that take advantage of online marketing have reported as much as a 76% increase in both direct and indirect sales, as well as brand affinity! Constant change is the beauty and the curse of digital marketing. Deloitte’s inaugural Global Marketing Trends report identifies seven themes that can guide the entire C-suite in fostering the human connections and experiences that are increasingly critical in the digital age. According to Statista’s Internet of Things report, there are more than 26 billion smart devices in circulation — that is, more than three smart devices on average for every person across the globe — C-suite leaders are challenged to form authentic digital connections with key stakeholders. 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